French Connection AW13 Campaign By RAKIN***** July 18, 2013 – Posted in: 2013, A/W 13, Andrew Gallimore, Caroline Swanne, Jo Bird, Jonathan Connelly, Nail Artists, Rakin, Rhea Le Riche, Vicky Lawton, Way Perry, Zarra Celik – Tags: A/W, Advertising, French Connection, Hair Assistant, Hair Stylists, Make Up Artists, Photographers, RAKIN X, Stylists / Fashion Editors
Creative director Vicky Lawton
Fashion editor Way Perry
HAIR BY: JONATHAN CONNELLY
MAKE UP: ANDREW GALLIMORE
MAKE UP ASSISTANT: RHEA LE RICHE
MANICURIST: ZARRA CELIK
ILLUSTRATORS: CAZ SWANNE
Amongst a sea of high street fashion brands French Connection have long been synonymous with an iconic campaign – anyone remember when their eyebrow raising FCUK campaign launched back in 2004 prompting headlines like ‘What the FCUK ads are about’?
Well, their AW13 campaign, which officially launched at The Full Service French Connection party last night, looks set to be just as memorable. Shot by Rankin and devised by The Full Service, the new collection is shown through a series of stages, quite literally from sketch to store.
Firstly all models, including Hunger favourite Harvey Newton Haydon, were shot completely nude before illustrator Jo Bird sketched the Autumn/Winter collection onto printed out images of the models, who were finally photographed wearing the actual pieces from the collection.
Shot in black and white the campaign manages to maintain French Connection’s dry sense of humour while safeguarding the brand’s reputation for innovative design lead fashion. Like they say, French Connection don’t follow trends, they make them. Kudos, we say.
Follow The Full Service on Twitter here
And see more pictures from the launch party of The Full Service Tumblr